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New Vision Sports announces HBCU TV deal

August 31, 2004

Oakland, CA ­ New Vision Sports Properties has announced that it has negotiated a new television partnership for the 2004 football season on behalf of the Mid-Eastern Athletic Conference (MEAC), Southern Intercollegiate Athletic Conference (SIAC) and Southwestern Athletic Conference (SWAC).

Spurred by a request from MEAC Commisioner Dennis Thomas for a TV deal that would place teams from his conference in front of larger audiences, New Vision Sports began teaming with corporate advertising partners and brought in Integrated Sports Media (ISM TV), an African-American-owned media production and distribution company, to negotiate with television stations.

The result was 18 televised games from schedules of MEAC, SIAC and SWAC football programs. The schedule will begin with two games on Saturday, September 4 televised by ISM TV. Black Entertainment Television (BET) and College Sports TV (CSTV) will each televise games nationally (three by BET, one by CSTV). Additional national and regional coverage includes 12 games by ISM TV and two by FOX Sports Regional.

"All of the pieces came together to make this very exciting television package materialize," said Commissioner Thomas. "New Vision Sports used its experience to bring corporate America to the table to purchase inventory for our games, and ISM TV brought its expertise in dealing with media outlets so they could realize the value of our institutions. I am looking forward to completing similar television packages for our other sports this season as well."

As part of the 12-game ISM TV package, Chrysler Group and its brands of either Chrysler, Dodge or Jeep will present 12 commercial-free halftimes, allowing fans to view the entire shows between the competing schoolıs bands without interruption. This presents an added bonus for viewers, as the competition between HBCU bands is almost as legendary and historical as the football games themselves.

"This is an outstanding television package that gives our football programs the national media attention they deserve," said SWAC Commissioner Robert Vowels. "We are elated to know the participating media partners understand the economic value of our universities."

HBCU TV SCHEDULE
DATE TIME* TEAMS BROADCAST GAME NOTE
9/4/04
6pm
Jackson St. vs. Hampton ISM TV** Orlando Labor Day Classic
9/4/04
1pm
Howard vs. Alabama St. ISM TV** Detroit Classic
9/18/04
4pm
Alcorn St. vs. Howard ISM TV** Prince George Classic
9/18/04
12pm
Grambling St. vs. Bethune Cookman CSTV Ohio Classic
9/25/04
5:50pm
Morehouse vs. Kentucky St. ISM TV** Lexington Heritage Classic
9/25/04
4pm
Hampton vs. Morgan St. BET Urban League Classic
10/2/04
6pm
Bethune Cookman vs. Morgan St. ISM TV**
10/2/04
7pm
Grambling St. vs. Prairie View A&M FOX Sports Regional State Fair Classic
10/9/04
1:30pm
Morgan St. vs. N.C. A&T ISM TV** N.C. A&T Homecoming
10/16/04
1:30pm
Hampton vs. Norfolk St. ISM TV** Battle of the Bay
10/16/04
2pm
Alcorn St. vs. Texas Southern FOX Sports Regional Alcorn St. Homecoming
10/30/04
3pm
Alabama St. vs. Alabama A&M BET Magic City Classic
11/6/04
1:30pm
Howard vs. S.C. St. ISM TV** S.C. St. Homecoming
11/6/04
2pm
Hampton vs. Bethune Cookman ISM TV** Hampton Homecoming
11/13/04
TBD
MEAC (Best Available) ISM TV**
11/20/04
TBD
MEAC (Best Available) ISM TV**
11/20/04
4pm
Bethune Cookman vs. Florida A&M ISM TV** Florida Classic
12/11/04
TBD
SWAC Football Championship BET Top two teams from SWAC

** ISM TV broadcasts include:
• Time Warner Cable (Milwaukee, WI)
• WRCX-TV 40 (Dayton, OH)
• C-SET - Carolina Sports & Entertainment (North and South Carolina)
• FOX College Sports (National)
• Time Warner (Minneapolis, MN)
• FOX Sports Net Chicago (Illinois, Indiana, Iowa, Wisconsin)
• FOX Sports Net Detroit (Michigan and Ohio)
• Empire Sorts Network (Eastern New York and Pennsylvania)
• WBLU –TV (Lexington, KY)
• Time Warner (Jackson, MS and Monroe, LA)
• UATVN - Urban American Television Network (National - check locals listing for station in area)
• WJAL-TV 68 (Harrisburg, PA, Baltimore, MD, Washington, DC, Alexandria, VA, West Virginia)
• KYES-TV 5, UPN (Anchorage, Alaska)
• WGSR-TV 39 (Greensboro, NC, Highpoint, NC, Winston Salem, NC)
• WYCS-TV (Louisville, KY)
• Comcast Sports South - Regional Cable (Georgia, Florida, Alabama, Tennessee, Kentucky)
• Time Warner Cable (Memphis, TN)
• CAU-TV (Clark Atlanta University, Atlanta, GA)
• Metro Sports - Time Warner/Comcast (Kansas City, MO and Kansas)
• TV 2, UPN (St. Thomas, Virgin Islands)


 

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