Black College Football Returns to Los Angeles
July 16, 2004
In what promises to be a spectacular two-day extravaganza, the Silver Dollar
Classic (SDC) will host its second annual Black College football game and festival.
Grambling State University will battle Alcorn State University for the Silver
Dollar Classic Trophy, during the Labor Day Weekend, Saturday and Sunday, September
4th and 5th, 2004 at the Home Depot Center in Carson, California. The weekend
of activities is expected to attract more than 80,000 attendees over the two-day
SDC is an event designed to give Historical Black Colleges
and Universities wider exposure and to afford corporations
in America the opportunity to interface with potential employees
and thousands of consumers.
The Silver Dollar Classic is being held in conjunction with
the Los Angeles based Lovick Publishing & Sports Group,
Inc., the original promoters of the first Silver Dollar Classic
2002 game. The SDC organizers, a group of seven African American
human resource executives, assembled by Calvin Lovick, CEO
and Publisher of the Lovick Publishing Group, successfully
marketed and promoted the classic and drew more than 25,000
spectators to the Sam Boyd Stadium in Las Vegas, Nevada.
The game between Grambling and Tennessee State University
and the weekend of events generated more than $25 million
in revenue for the city of Las Vegas.
“We gave the city, the schools and their fans from
around the country a great entertainment experience that
weekend in Las Vegas,” recalls Earl Harris. Despite
the outstanding successful experience that we enjoyed in
2002, Silver Dollar Classic, Inc. was not the promoter selected
to host the event in 2003 and the resulting experience fell
short of the significant economic impact that could have
been realized. Now Los Angeles is poised to receive the economic
impact generated by this Silver Dollar Classic for 2004.
The baton has been successfully redeemed in what by all appearances,
will be a great event for this Labor Day weekend.
This year, however, we are particularly grateful and excited
about working with the Anschutz Entertainment Group, Home
Depot, Northrop Grumman, Budweiser and many other sponsors.
It is during this fun-filled weekend in Los Angeles that
the Battle of the Bands, the pageantry, the networking and
athletic competition will form a combination of activities
that provide something for everyone.
The menu of events include: A Presidential Luncheon, Battles
of the Bands, Job Fair, Vending Opportunities and other entertainment
surprises. “We are expecting overflow crowds for all
the festivities,” Lovick predicts.
For additional information please visit www.silverdollarclassic.com.