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Black College Football Returns to Los Angeles

July 16, 2004

In what promises to be a spectacular two-day extravaganza, the Silver Dollar Classic (SDC) will host its second annual Black College football game and festival. Grambling State University will battle Alcorn State University for the Silver Dollar Classic Trophy, during the Labor Day Weekend, Saturday and Sunday, September 4th and 5th, 2004 at the Home Depot Center in Carson, California. The weekend of activities is expected to attract more than 80,000 attendees over the two-day period.

SDC is an event designed to give Historical Black Colleges and Universities wider exposure and to afford corporations in America the opportunity to interface with potential employees and thousands of consumers.

The Silver Dollar Classic is being held in conjunction with the Los Angeles based Lovick Publishing & Sports Group, Inc., the original promoters of the first Silver Dollar Classic 2002 game. The SDC organizers, a group of seven African American human resource executives, assembled by Calvin Lovick, CEO and Publisher of the Lovick Publishing Group, successfully marketed and promoted the classic and drew more than 25,000 spectators to the Sam Boyd Stadium in Las Vegas, Nevada.

The game between Grambling and Tennessee State University and the weekend of events generated more than $25 million in revenue for the city of Las Vegas.

“We gave the city, the schools and their fans from around the country a great entertainment experience that weekend in Las Vegas,” recalls Earl Harris. Despite the outstanding successful experience that we enjoyed in 2002, Silver Dollar Classic, Inc. was not the promoter selected to host the event in 2003 and the resulting experience fell short of the significant economic impact that could have been realized. Now Los Angeles is poised to receive the economic impact generated by this Silver Dollar Classic for 2004. The baton has been successfully redeemed in what by all appearances, will be a great event for this Labor Day weekend.

This year, however, we are particularly grateful and excited about working with the Anschutz Entertainment Group, Home Depot, Northrop Grumman, Budweiser and many other sponsors. It is during this fun-filled weekend in Los Angeles that the Battle of the Bands, the pageantry, the networking and athletic competition will form a combination of activities that provide something for everyone.

The menu of events include: A Presidential Luncheon, Battles of the Bands, Job Fair, Vending Opportunities and other entertainment surprises. “We are expecting overflow crowds for all the festivities,” Lovick predicts.

For additional information please visit www.silverdollarclassic.com.


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