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Shaw unveils new athletics logo
August 9, 2007
RALEIGH -- School officials at Shaw University unveiled a new athletics logo at a press conference Thursday morning.
 “Our new logo is a symbol of progress, strength, fortitude, and excellent achievement. This is a proud day for Shaw University," said university president Dr. Clarence G. Newsome.
The logo was developed by a local marketing firm, vitalink, and will be featured on everhthing from stadium banners to uniforms to t-shirts.
"A logo means so much more to students and alumni," says Jeanne Frazer, President of vitalink®. "For many the brand identity or logo is a source of pride and represents the University experience. We are proud to be involved in the process of creating a "New Reality" for Shaw with this brand mark."
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