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Shaw unveils new athletics logo

August 9, 2007

RALEIGH -- School officials at Shaw University unveiled a new athletics logo at a press conference Thursday morning.

“Our new logo is a symbol of progress, strength, fortitude, and excellent achievement. This is a proud day for Shaw University," said university president Dr. Clarence G. Newsome.

The logo was developed by a local marketing firm, vitalink, and will be featured on everhthing from stadium banners to uniforms to t-shirts.

"A logo means so much more to students and alumni," says Jeanne Frazer, President of vitalink®. "For many the brand identity or logo is a source of pride and represents the University experience. We are proud to be involved in the process of creating a "New Reality" for Shaw with this brand mark."


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