NEW ORLEANS – When it comes to the achievements from athletic communications staffs, they often go overlooked.
That’s why the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) was pleased to announce the recipients of the Excellence in Communications Award for the 2017 track & field season. The winners were Jared Prescott of Tennessee (NCAA Division I), Anthony Jeffries of Saint Augustine’s (NCAA Division II) and Alex Keil of Illinois College (NCAA Division III).
The Excellence in Communications Award recognizes those athletics communications representatives at conferences and/or schools who have committed to outstanding coverage and support of collegiate track & field. Winners were selected by the communications staff at the USTFCCCA National Office after a long nomination period.
It’s no secret that Saint Augustine’s track & field program is a powerhouse. Having just captured its fifth-consecutive NCAA Division II Men’s Outdoor Championship, the Falcons are a force to be reckoned with.
But in addition to head coach George Williams and assistant Sandy Chapman, another man has been with the program behind the scenes for the past 11 years that has helped promote the program – and the sport as a whole.
Anthony Jeffries has gone above and beyond for the Falcons during his time in Raleigh, North Carolina. Despite being the lone full-time sports information employee at the school, Jeffries has devoted countless hours to featuring the school’s ultra-successful track & field program.
This past year has been a busy one for Jeffries and the Falcons. With a handful of Falcons competing at the 2016 Olympic Games, Jeffries coordinated interviews with the nationally-syndicated Tom Joyner Morning Show and ESPN.com’s The Undefeated that featured Williams and his program. Additionally, Jeffries wrote a piece about the George Williams Exhibit at the City of Raleigh Museum that was published in Track & Field News. During the 2017 NCAA Division II Outdoor Championships, Jeffries took photographs and videos that were well received on social media platforms in addition to writing recaps that were featured in several media outlets, including the NCAA.com and multiple TV stations in the Raleigh market.
Jeffries work didn’t stop with just the school for which he works. He also served on the CIAA Indoor and Outdoor Championships committee this season, providing recaps each day for the CIAA conference web site while covering his own program.