HOUSTON, TEXAS The inaugural Cracker Barrel Old Country Stores National Battle of the Bands (NBOTB) will take place at the NRG Stadium in Houston, Texas on Labor Day weekend. Details were presented at a press conference Tuesday (April 8).
During the press conference, Houston Mayor Sylvester Turner along with partners, business, and community leaders, echoed their excitement of the partnership between Webber Marketing & Consulting, LLC and the Harris County - Houston Sports Authority (HCHSA) to bring the NBOTB experience to the H-Town.
“Houston has a successful track record for hosting successful events that draw thousands of people to our welcoming city. We are excited about partnering with Harris County, The Houston Sports Authority and Webber Marketing and Consulting for the 2019 Cracker Barrel National Battle of the Bands,” said Houston Mayor Turner. “The invitation-only competition featuring student musicians from Historically Black Colleges and Universities will put Houston on the map for hosting another thrilling event. It’s guaranteed great entertainment. I encourage everyone to attend and also stay tuned for exciting activities leading up to the competition.”
More than 2,000 members from eight of the nation’s top HBCU bands will celebrate the culture of their universities at what will be the largest African American event in Texas. Each band has its own unique style and sound and was created to celebrate, support and recognize the excellence of Black college marching bands.
This year’s band line-up includes Texas Southern University,Ocean of Soul Marching Band; North Carolina Central University, The Sound Machine Marching Band; Prairie View A&M University, Marching Storm Band; Talladega College, Marching Tornado Band; Southern University, Human Jukebox; Miles College, Purple Marching Machine; and Tennessee State University, Aristocrat of Bands; with the final band announcement to come.
“It is an honor to introduce Houston and the surrounding communities-at-large to the extraordinary talents of the students who represent the HBCU marching bands participating in this year’s National Battle of the Bands,” says Derek Webber, CEO, Webber Marketing & Consulting, LLC.
“Our goal is to enhance the exposure of HBCU marching bands and the roles they play in educating aspiring musicians and developing future leaders; while also introducing patrons to the spirit and community of the HBCU experience, which they will encounter throughout the weekend.”
Texas is home to nine HBCU schools and more than 20 HBCU alumni associations have chapters in the Greater Houston area.
The NBOTB partnership with the HCHSA helps to support the advancement of the event’s mission to enhance the exposure of HBCUs and their marching bands, and the role they play in educating aspiring musicians and developing future leaders. The partnership is also significant because it supports the growth of scholarships, and expands the awareness of higher learning with music, arts and entertainment.