Charlotte, NC – The Central Intercollegiate Athletic Association (CIAA) has announced the addition of Suzette McQueen as the Senior Associate Commissioner of External Operations & Strategic Marketing. McQueen succeeds Sherie Gordon, who left to become Athletics Director at Albany State University.
The Senior Associate Commissioner of External Operations and Strategic Marketing will be responsible for the management of sponsorship, media rights, promotions, media relations and marketing for the CIAA's 15 championships. McQueen will provide strategies that drive revenue streams while increasing brand management and awareness to support the mission and vision of the CIAA.
McQueen joins the conference office after serving as the Associate Director of the Davidson College Athletic Fund (DAF). She once held the role of Interim Director of DAF which closed out the 2015 fiscal year with a record breaking $2.7M raised in annual dollars for athletics. She worked closely with the Office of Special Events and managed special projects focused on capital and scholarship fundraising. In addition to creating annual communication strategies for the Annual Fund, she oversaw the creation and implementation of the DAF annual fund report and other publications.
Prior to Davidson, McQueen served as the Assistant Athletic Director, External Affairs and Media Relations and Senior Woman Administrator at Adelphi University. She was responsible for media relations for the University's 20 Division II teams. She was also the executive director of the Panther Club, liaison to campus offices such as the president's office, alumni relations and development, founder and coordinator of the athletic department's annual Black History Month Celebration and director of the annual athletic Hall of Fame dinner.
McQueen earned a B.A. in communications in 1992 from the University of Michigan and a master's degree in sports administration from the University of North Carolina at Chapel Hill in 2001.
She currently resides in Charlotte with her husband Kevin McQueen and their two children, Sedona and Kyle.