HARROGATE, Tenn. – Jasher Cox has been named Lincoln Memorial University's new director of athletics, appointed by LMU President Dr. Clayton Hess, Vice President and Dean of Enrollment, Student Affairs and Athletics Dr. Jody Goins, and the school's Board of Trustees Tuesday afternoon. Currently an assistant athletic director at Tuskegee University in Tuskegee, Alabama, Cox brings over 18 years of intercollegiate athletics experience to the LMU athletic department. He will begin his duties of leading LMU athletics Tuesday, Nov. 12.
Cox is currently in his third season as a member of the senior athletics administration staff at Tuskegee University where he reports to the director of athletics. Working in conjunction with the entire athletic department, Cox provides strategic leadership and vision while also overseeing athletic communications.
"I am truly humbled to become the next director of athletics at Lincoln Memorial University." Cox said. "My sincere gratitude to the Board of Trustees, President Dr. Hess, Dr. Goins, Dr. Pete DeBusk and the members of the search committee for choosing me to lead the athletics department during this transformative period at LMU. The infectious energy exhibited to me during the interview process makes this a tremendous opportunity and I am ready."
Prior to his time at Tuskegee, Cox was the assistant commissioner of communications and broadcasting at the Horizon League in Indianapolis, Indiana.
Prior to his time at Tuskegee, Cox led the communications staff at NCAA Division I conference the Horizon League where he oversaw the league's creation and deployment of all ESPN streaming content. He served as the primary liaison to all broadcasting partners, insuring contract fulfillment, broadcast oversight and quality control management.
As an undergraduate at his alma mater Auburn University, Cox was the official voice for the Tigers' softball and volleyball teams. Today, Cox still has SEC ties as he moderates all post-game press conferences at the league's annual baseball tournament in Hoover, Alabama.
Cox received his Bachelor of Arts degree in communication and media studies from Auburn in 2003 and earned his Master of Public Administration (MPA) from Strayer University in 2014.