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In a Wednesday afternoon press conference, Chancellor Laurence B. Alexander introduced Chris Peterson as the next vice chancellor and director of athletics at the University of Arkansas at Pine Bluff (UAPB). Peterson, who served as athletics director at UA-Little Rock for fourteen years before leaving in 2014, will officially begin at UAPB Jan. 24.UAPB AD Chris Peterson

"Mr. Peterson is no stranger to UAPB, said Chancellor Alexander.During his time there (UA-Little Rock), he was known for his commitment to academic integrity and compliance, student-athlete welfare, and for his leadership in fundraising, planning and construction of athletic facilities."

"I'm the son of a college football coach and athletic director," Peterson said. "I have grown up on a field, court and in the locker room. I was a college athlete, football coach and have worked my way up in the ranks of athletic administration over the past 40 years… My goal as your director of athletics is to do everything in my power to enhance the experience of the student athlete, with the ultimate goal being a college degree and employment. I want to uphold the rich tradition of Arkansas AM&N and UAPB while continuing to move the athletic department forward."

Peterson's commitment to academic and athletic excellence was recognized in 2010 when he was named Under Armour Central Region Athletic Director of the Year by NACDA. He served on the Division I NCAA Recruiting and Personnel Issues Cabinet from 2008-2010. NCAA Division I Administrative Cabinet 2010-2014.Twice, UA-Little Rock's Faculty Senate awarded Peterson and student-athletes for commitment to academic achievement and outstanding academic performance. During his tenure, UA-Little Rock posted the highest Cumulative Academic Progress Rate in the state of Arkansas for four straight years. In the fall of 2003, UALR was recognized as the top Division I-AAA university in the nation for improving the graduation rates of its student-athletes by 33 percent from the previous academic year. And the school's four Sun Belt Academic Awards in 2011-12 placed it second behind the University of Denver for the most team academic awards in the conference.

Peterson presided over arguably the greatest season in UA-Little Rock's history in 2010-11 as it was one of just 12 Division I institutions out of 347 to have its men's basketball, women's basketball and baseball programs reach the NCAA Tournament. All three teams captured Sun Belt Conference Tournament championships for the first time in each program's respective history, in addition to the men's cross country team's Sun Belt championship the following school year.

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