Charlotte, NC – The Central Intercollegiate Athletic Association (CIAA), BSN SPORTS, and Under Armour have announced an agreement designating Under Armour as the exclusive apparel, footwear, and equipment brand of the CIAA. The partnership will be facilitated through the nationwide reach of the BSN SPORTS' Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all D1, D2, D3, and NAIA schools. The multi-year agreement begins in July 1, 2018.
Jacqie McWilliams, CIAA Commissioner, commented, "The ability to partner with prestigious brands such as Under Armour and BSN SPORTS affirms the growth and enhancement of our Conference, and we are thrilled to announce this milestone. As one of the most distinguished providers of sports and fitness apparel, shoes and accessories, I know the experiences of our student-athletes and coaches will be greatly enhanced by access to these two industry-leading companies."
All CIAA member institutions will have access to Under Armour game and practice uniforms, as well as Under Armour shoes and training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all CIAA members including college and university alumni, fans, students and parents at key times during the academic calendar (e.g. back-to-school, homecoming and football classics, holidays and graduations).