ATLANTA – The Southern Intercollegiate Athletic Conference (SIAC) has announced a five-year corporate partnership with the Coca-Cola Company that will make Coke the official beverage of the SIAC.
As an SIAC beverage partner, Coca-Cola will be provided activation opportunities in connection with live conference championship events and SIAC digital and social media platforms.
Two years ago, Coca-Cola produced and marketed a commemorative edition of its famous Coke bottles to honor the centennial celebration of the conference’s founding.
“We are excited to continue our relationship with both the SIAC and their incredibly passionate fans through SIAC digital and social media platforms and conference championship events,” said Dana Johnson, Region Asset Manager for Coca-Cola.
“We are very pleased partner with the Coca-Cola Company – one of the most recognizable brands in the world.” SIAC commissioner Gregory Moore said. “We look forward to working with Coke going forward and are very appreciative of their support of the SIAC in general and our outstanding student-athletes in particular. Further, I strongly urge all of our students, alumni and fans to continue to support the amazing array Coca-Cola brands and products.”