The Central Intercollegiate Athletic Association's relationship with its new marketing company is starting to show fruition with the announcement of a partnership with Aloompa to produce a mobile application focusing on the conference basketball tournament.
The application is expected to launch this Winter and will be available on iTunes and Google Play.
"We are beyond excited to partner with Aloompa and create a product that will enhance the CIAA basketball tournament experience for our students, alumni and fans," said Commissioner Jacqie McWilliams. "Each year, we strive to find more progressive and innovative ways for attendees to blend the athletic, social, educational and professional components of our annual tournament, and I believe this is a great start to our efforts for the 2018 Tournament."
A few core features the app will include are: ticket purchase and hotel information; an official event schedule from which fans can create their own lineup according to the events they want to attend; tournament bracket; GPS map; performer & event details; stream of conference news and social media posts; points of interest such as restaurants, exhibitors and vendors.
To celebrate its launch, fans will have a chance to win a CIAA Experience grand prize by downloading the app and filling out an entry form.