Jacksonville, Florida -Nike's trademark Swoosh is coming to Tiger Nation beginning this upcoming Fall at Edward Waters College (EWC).
EWC has signed a multi-year agreement with Nike through BSN Sports to become the official supplier of apparel and athletic equipment for all EWC sports. Under the agreement, Nike will become the exclusive provider of all Tiger uniforms, apparel and accessories.
"In our continual pursuit of eminence and high achievement both on and off the field, this partnership further demonstrates our prominence as a nationally competitive athletic department," said Director of Intercollegiate Athletics, Mr. Paul Bryant, "Nike and BSN SPORTS help us enhance the scope of our branding nationwide."
The agreement with Nike/BSN SPORTS officially started on July 1, 2019 and comes with an array of perks and benefits. Most notably, pursuant to the Nike partnership, EWC will also be provided with a range of rewards, discounts and complimentary marketing/promotional materials.
Before coming to an agreement with Nike and BSN, all EWC athletic programs purchased apparel through various vendors, utilizing a number of different brands. The Nike partnership will allow the Tigers to display a consistent look and leverage the dynamic EWC brand with uniformity and pride.
"We are excited about this new partnership with Nike and BSN as this agreement will operate to heighten the position of the Edward Waters College brand not only through athletics but will equally function to advance our overall institutional footprint into new markets and spaces for the benefit of our students and stake holding partners", said EWC President/Chief Executive Officer, Dr. A. Zachary Faison Jr.
Even more, the entire EWC community will have the opportunity to purchase Nike branded Tigers gear through online stores hosted by BSN throughout the year. EWC will receive rebates directly related to the amount of its annual spending and members of Tiger Nation including students, faculty, staff, and alumni will have an opportunity to take advantage of special pricing discounts on NIKE branded products and apparel at different times throughout the academic year.