Salisbury, NC – Food Lion has renewed a three-year corporate partnership agreement with the Central Intercollegiate Athletic Association (CIAA), making the 24-year corporate partnership one of the longest for the conference. This agreement continues Food Lion's commitment as the official Supermarket Partner of the CIAA and the title sponsor for the CIAA Women's Basketball Tournament,
In addition to the grocer hosting its fan favorites such as Food Lion Day at the Spectrum Center, an all-day event featuring interactive games, premium giveaways, as well as Food Lion's scholarship check presentations during the tournament, the company will also sponsor various other dynamic events to help drive people into the arena.
"Food Lion is honored to continue our partnership with the CIAA as a way to show our support to the communities in our footprint surrounding the 12 CIAA schools," said Millette Granville, Director of Diversity for Food Lion. "We have partnered with the CIAA for 24 years, and our partnership with the CIAA is a strategic alliance that supports their commitment to education, men's and women's athletics, and diversity and inclusion. We look forward to adding events for CIAA fans and our customers."
Sponsorships help the CIAA fulfill its mission and commitment to education, community and competitive sportsmanship.